Also this year Fructital joins EDITRADE SRL in promoting the “Summer 2024 Campaign” represented by the slogan “Passione che non si scioglie – Passion that never melts”. A communication which, with the involvement of the entire supply chain, is aimed in an original way at the final consumer, placing the parallelism that exists between the passion for sport and artisanal ice cream at the center of attention, which together give life to a perfect union between nature and social environment.

The campaign will be promoted starting from 23 June on Mediaset networks with a dedicated 30” spot and through the main digital channels with the aim of making it a viral tool.